When setting yourself up as a freelancer, there are a few things you probably think you need to check off ASAP. One of the first to-dos: setting up your freelance website. It’s an important next step to building and honing your brand, not to mention cultivating a great network for yourself, but building them doesn’t have to be a big time suck. Use resources like about.me to allow you to set up a freelance website in a matter of minutes, so that you can get back to doing your work.
Instead of having yet another excuse to put off building your business, here are a few reasons why creating a simple freelance website can help you grow your audience and find new clients.
Simple sites save time & money
Creating and keeping up with a full-blown website is hard. Things go wrong, you have to choose fonts, and finding the perfect images can be tricky. Plus, there are plenty of other tools that you should be spending your hard-earned money on that’ll actually free up time for you to work on what matters.
Creating a simple landing page is easy to set up and can save you a lot of time and money. There’s no dealing with “website maintenance” or worrying that your site will be down right when it actually matters.
Simple sites resonate better with clients
It may seem obvious, but you have to remember that you are not the target audience of your website. Your potential client is the audience. When you create a complicated freelance website with pages and menus, it makes it overwhelming and intimidating. Potential clients don’t know where to start, so sometimes they don’t.
What do people want to see when they come to a freelance website? They want to know who you are and what you do. In other words, they are looking for a succinct destination to learn what your “career headline” is and gain some basic insight into who you are and what you do.
So, keep it simple. Your potential clients will become new clients. And your new clients will thank you.
Simple sites allow for more flexibility
Being a freelancer is an ongoing learning curve. You might describe yourself one way in a meeting that really resonates with clients, and moving forward this might be your new descriptor. You might find certain work examples are more powerful than others. You might even decide to start selling a new skill, true to “Slash Worker” form.
Optimizing how you market yourself is part of the game, but you shouldn’t have to put so much time and effort into updating your freelance website. With a simple, one-page site, you can easily tweak the copy without making major adjustments to the page architecture.
Moral of the story? Marketing and personal branding is a core function of running your freelance business, but it doesn’t have to be a time intensive effort. Simple freelance websites, done right, can be extremely effective when it comes to positioning yourself and your business in a clean and coherent fashion.
Create an about.me page today so you can easily start growing your audience and getting new clients. Enter the promo code ANDCO at checkout to get 15% off your domain and page.